• Sebastiana Viphindrartin Jember University, Indonesia
  • Zainuri Zainuri Jember University, Indonesia
Keywords: social capital, culture, tourism sector


Gianyar regency is one of the areas in Bali which has fanatic society to their own culture. Despite globalization era can not be avoided and it is improving time by time. So, the authors would like to describe and explain social capital implication in creating tourism entrepreneurs through preserving the culture. This research is using experience approach by qualitative method. The research results are: first, globalization era has no impact on Gianyar society. In case Ubud (one of area in Gianyar) is a center of tourism but in Padang Tegal village has society who always obey to religion. Second, the society in Gianyar is not only obeyed to their local norm but also they help their regency to explore their tourism landscapes. Third, there are many strategies from society collaborate with government to preserve the landscape. Fourth, involving the young generation in preserving their own local culture. Fifth, Tri Hita Karana is the core principle in their social life. Can be concluded that social capital has essential roles in creating tourism entrepreneur through preserving local culture.


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