JBFEM 2020-04-01T13:17:31+07:00 JBFEM Open Journal Systems <p>JBFEM discusses business and finance issues that build a bridge between business/finance topics and emerging markets. JBFEM welcomes theoretical or empirical papers demonstrating how human behavior and technology in emerging markets affects business and finance activities. In analyzing phenomena, all articles can be submitted using qualitative and quantitative data from emerging market perspectives.</p> <p>This journal is listed/indexed in Crossref, Google Scholar, and Research Bible</p> THE RELATIONSHIP BETWEEN INTERNAL BRAND MANAGEMENT WITH BRAND TRUST, BRAND CITIZENSHIP BEHAVIOR, AND INTENTION TO STAY 2020-04-01T13:17:29+07:00 Nurina Putri Handayani Aldrin Herwany Dewi Wahyu Handayani <p>This paper attempts to provide an understanding of employee behavior among gen Y known as millennial workers in banking industry. This study provides insights into how internal brand management, brand commitment, job satisfaction shape brand trust, brand citizenship behavior, and intention to stay. Data were collected from 635 employees of public banking in Indonesia. Structural equation modeling (SEM) was used to test the model and the hypotheses. Findings reveal that internal brand management has a significant effect on brand commitment and job satisfaction. This study also found that brand commitment has strong impact on brand trust and brand citizenship behavior. Then, job satisfaction has significant effect on brand citizenship behavior intention to stay. The distinct of this study is the integration of brand commitment and job satisfaction for its effect on brand trust, brand citizenship behavior, and intention to stay of employees as well providing empirical support for their relationship within the context of banking industry.</p> 2019-10-19T00:00:00+07:00 ##submission.copyrightStatement## ANALYSIS OF ENTREPRENEURIAL DEVELOPMENT OF NATURAL COLORING BATIK 2020-04-01T13:17:30+07:00 Theresia Dwi Hastuti Ranto P Sihombing <p>Currently, batik with natural coloring in various regions in Indonesia is much sought and developed.&nbsp; The ability of business management to be one of the keys to develop the business of natural staining batik. The natural coloring process is longer than synthetic coloring. The process of making the coloring compositions also requires a lot of trials to get the colors that match the desired ones. In the other side, natural coloring batik also has a specific market.&nbsp; This research will trace and reveal facts of the process of natural batik business management. The result is (1) Natural batik business has a progressive grow because the process of innovation done by owners in several ways. (2) The cultural development of batik is carried out by all types of entrepreneurship, and the process depends on the vision possessed by the business owner and his entrepreneurial spirit. The development of local and national culture was done through keeping the batik design and batik patterns of the ancestral heritage, Involving the expert craftsmen from generation to generation and developing batik motifs and patterns&nbsp; (3). Awareness of preserving the environment by batik entrepreneurs comes along with the processing of natural batik coloring itself.</p> 2019-10-19T00:00:00+07:00 ##submission.copyrightStatement## ASSESSMENT OF TOURISM RISKS IN COASTAL AREAS: 2020-04-01T13:17:31+07:00 Gatot Iwan Kurniawan <p>The South Coast Special Interest Area of ​​South West Java is an area that will be developed based on the West Java Province Tourism Development Master Plan in 2016-2025. This plan is a follow-up to the Indonesian Government's program that continues to improve the tourism sector. the success of the development is expected to significantly increase the number of visitors. It should be understood that increasing visitors will increase foreign exchange and the economy of the community but will lead to a risk. This study aims to make risk assessments that occur in this area so that it will provide prevention information on risks that might occur. Qualitative results are observed and interviewed. it was found that the risk was caused by low public awareness, lack of preparedness of the local government in developing the tourism sector, a conflict of interest because the south coast was owned by three districts and other reasons.</p> 2019-09-21T00:00:00+07:00 ##submission.copyrightStatement## A BRIEF STUDY ON THE CORPORATE DRESSING IN CHENNAI, TAMIL NADU, INDIA USING PRIMARY DATA 2020-04-01T13:17:28+07:00 Hamsikaa Narayanan <p>The clothes we wear are the major tool that determines us. In that sense, the dress we wear must be carefully chosen. Clothing has its own power, the power of motivation that is with confidence and determination which helps us to reach our goal. Many studies have proved that the power of dressing can change an individual’s physical and mental behavior and it also has the ability to change the person’s attitude in various aspects. This paper tries to attempt to conduct a survey among the corporate employees and compare the style of clothing they are allowed to wear and the clothing style they chose to wear and the attire’s impact in their workspace. The raw data as such, looks like as though there is no correlation in the data. Only after a talk with the respondents there was clarity found in data. Some corporate companies did not permit employees to wear casual attire. Overall the result was that some people accepted the code of dressing given by the company, but some did not. They wanted a change.</p> 2019-10-26T00:00:00+07:00 ##submission.copyrightStatement## CORPORATE SOCIAL RESPONSIBILITY OF SHARIA BANKING IN INDONESIA 2020-04-01T13:17:26+07:00 Hans Hananto Andreas Kania Wohon <p>Sharia banks in Southeast Asia occupy the second position of the largest assets, so that it is very interesting to study and examine their performance. The purpose of this research is to analyze the disclosure of social responsibility of sharia banking in Indonesia based on Islamic Social Reporting Index. This study uses six indicators in measuring the disclosure of social responsibility consisting of investment and finance, products and services, labor, social, environmental and organizational governance. The technique of data analysis in this research use content analysis with the object of research all sharia bank in Indonesia 2015 - 2016. The result of research indicates that disclosure of sharia bank in Indonesia as measured by the index of ISR not only give priority to bank interest and experience increase of disclosure from 60% to 61%.</p> 2019-10-28T16:55:51+07:00 ##submission.copyrightStatement## INDONESIA CULTURAL TOURISM DESTINATION EQUITY 2020-04-01T13:17:27+07:00 Rila Anggraeni <p>Cultural tourism destination has unique offerings compared with any other tourism sector because its cultural resource can attract visitors by giving them an authentic and novel cultural experience. However, there has been a lack of studies measuring cultural tourism destination equity, especially in Indonesia. This research aims to investigate the linkage of cultural tourism destination awareness, cultural tourism destination image, cultural tourism destination perceived quality, and cultural tourism destination loyalty. The data collected from 227 visitors of Garuda Wisnu Kencana Cultural Park Bali, Indonesia by using the convenience sampling method. The results show that there is a significant relationship between cultural tourism destination equity. The findings of this study provide a better understanding of the cultural tourism destination equity, which is insightful to increase the cultural tourism destination's sustainable development and competitive advantage.</p> 2019-10-28T00:00:00+07:00 ##submission.copyrightStatement## LEADERSHIP, CONTRIBUTION, LANGUAGE AND SHARED CONTENT AS METRICS IN MALAYSIAN MILLENNIALS’ DECISION MAKING 2020-04-01T13:17:25+07:00 Yeo Chu May Amy Steve Carter Khor Zhan Shuo <p>Millennials have purchasing power second only to ‘baby boomers’. This generation grew up in a time of immense and fast-paced technological change. The study aims to investigate how this particular group of consumers made the decision based on their influencers, share content and common language in a virtually connected environment. A positivist paradigm to amass data from different business undergraduates who are familiar with the various social media and online purchases were used. Results revealed positive correlations between the constructs in and also indicated that ‘factors in communicating’, ‘Influencers recommendations’, ‘opinion leaders advice’, and ‘agreements with reference partner’ were statistically significant, making a unique contribution of prediction to the decision-making process. The limitations apply to a country-specific context, small sample size and a specific type of respondent. Studies in other contexts and with different respondents may yield different results. Whilst the study has confirmed and reinforced the importance of social media as a potent force in communication to and within Millennial groups, the study has highlighted that ‘collective intelligence’ in the purchase decision-making process has emerged as a result of the coalescing of social media with other complex individual factors like methods of advice and agreement with opinion leaders.</p> 2019-10-29T14:13:11+07:00 ##submission.copyrightStatement## CREATING TOURISM ENTREPRENEUR THROUGH PRESERVING CULTURE IN THE VILLAGE OF PADANG TEGAL, BALI 2020-04-01T13:17:24+07:00 Sebastiana Viphindrartin Zainuri Zainuri <p>Gianyar regency is one of the areas in Bali which has fanatic society to their own culture. Despite globalization era can not be avoided and it is improving time by time. So, the authors would like to describe and explain social capital implication in creating tourism entrepreneurs through preserving the culture. This research is using experience approach by qualitative method. The research results are: first, globalization era has no impact on Gianyar society. In case Ubud (one of area in&nbsp;Gianyar) is a center of tourism but in Padang Tegal village has society who always obey to religion. Second, the society in Gianyar is not only obeyed to their local norm but also they help their regency to explore their tourism landscapes. Third, there are many strategies from society collaborate with government to preserve the landscape. Fourth, involving the young generation in preserving their own local culture. Fifth,&nbsp;<em>Tri Hita Karana</em>&nbsp;is the core principle in their social life. Can be concluded that social capital has essential roles in creating tourism entrepreneur through preserving local culture.</p> 2019-10-29T20:47:58+07:00 ##submission.copyrightStatement## ANALYSIS OF INFLATION AND INTEREST RATES ON THE ECONOMIC GROWTH IN INDONESIA 2020-04-01T13:17:22+07:00 Efi Fitriani <p>This study aims to determine the effect of inflation and interest rate on economic growth in Indonesia and to determine the strategy of increasing economic growth in Indonesia. The data were analyzed using descriptive analysis and regression analysis. The descriptive analysis explained that the growth of inflation and interest rate. Based on regression analysis, there is a positive influence between inflation on economic growth and the negative influence between the interest rate on economic growth in Indonesia. Strategies for increasing economic growth through human resources, entrepreneurs, employment, investment, export, and infrastructure.</p> 2019-11-13T16:05:21+07:00 ##submission.copyrightStatement##