ANALYSIS OF ENTREPRENEURIAL DEVELOPMENT OF NATURAL COLORING BATIK
A CASE STUDY IN CENTRAL JAVA INDONESIA
Keywords:entrepreneurship, natural coloring, preserving environment
Currently, batik with natural coloring in various regions in Indonesia is much sought and developed. The ability of business management to be one of the keys to develop the business of natural staining batik. The natural coloring process is longer than synthetic coloring. The process of making the coloring compositions also requires a lot of trials to get the colors that match the desired ones. In the other side, natural coloring batik also has a specific market. This research will trace and reveal facts of the process of natural batik business management. The result is (1) Natural batik business has a progressive grow because the process of innovation done by owners in several ways. (2) The cultural development of batik is carried out by all types of entrepreneurship, and the process depends on the vision possessed by the business owner and his entrepreneurial spirit. The development of local and national culture was done through keeping the batik design and batik patterns of the ancestral heritage, Involving the expert craftsmen from generation to generation and developing batik motifs and patterns (3). Awareness of preserving the environment by batik entrepreneurs comes along with the processing of natural batik coloring itself.
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