A STUDY ON FOREIGN TOURISTS’ PURCHASING BEHAVIOR
Keywords:foreign tourists, purchasing behavior, fashion items
The purpose of this paper is to understand the current situation of foreign tourists’ purchasing behavior in Japan and shows the further directions of the fashion industry in Japan. In order to achieve this goal, a questionnaire survey is conducted in a department store in Tokyo. Cross tabulations are used as the analysis methodology to investigate the relationship between countries and regions, traveling companions, number of visits and purchase expenditure, duty-free items purchased. As a result, the current situation and overall tendency of the purchasing behavior of foreigners visiting Japan are illustrated. In addition, this paper proves the hypothesis that Chinese tourists to Japan are more willing to buy fashion items.
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