A BRIEF STUDY ON THE CORPORATE DRESSING IN CHENNAI, TAMIL NADU, INDIA USING PRIMARY DATA

  • Hamsikaa Narayanan University of Madras, India
Keywords: physical and mental behavior, attitude, style of clothing, work space.

Abstract

The clothes we wear are the major tool that determines us. In that sense, the dress we wear must be carefully chosen. Clothing has its own power, the power of motivation that is with confidence and determination which helps us to reach our goal. Many studies have proved that the power of dressing can change an individual’s physical and mental behavior and it also has the ability to change the person’s attitude in various aspects. This paper tries to attempt to conduct a survey among the corporate employees and compare the style of clothing they are allowed to wear and the clothing style they chose to wear and the attire’s impact in their workspace. The raw data as such, looks like as though there is no correlation in the data. Only after a talk with the respondents there was clarity found in data. Some corporate companies did not permit employees to wear casual attire. Overall the result was that some people accepted the code of dressing given by the company, but some did not. They wanted a change.

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Published
2019-10-26
Section
Articles