SURVIVAL PLAN FOR JAPANESE LADIES FASHION AGING SOCIETY OF JAPAN
DOI:
https://doi.org/10.32770/rbaos.vol251-58Keywords:
Japanese ladies fashion business, customer satisfaction, commoditizationAbstract
There are many obstacles to establishing successful international business relations, and many fashion industries are still in the process of building reputations outside of the country. Language barriers, differences in governmental policies and regulations, and insufficient market information are all significant obstructions. Thus, currently the main challenges of the Japanese fashion industry are to adapt its products and distribution methods to the changing demographic of an aging domestic population, and to expand and secure its international markets. On the other hands, the aging of Japan is thought to outweigh all other nations, with Japan being purported to have the highest proportion of elderly citizens. In 2014, people aged 65 and older in Japan make up a quarter of its total population, estimated to reach a third by 2050. The dramatic aging of Japanese society as a result of sub-replacement fertility rates and high life expectancy is expected to continue. Both because of challenging environment of overseas market in fashion business and because of unusual current and future demographics in Japan, this paper aims to investigate, focused on the ladies fashion business market in Japan and seek for how to survive and develop in the future.
Downloads
References
“Japanese Fashion,” Cool Japan, https://www.jetro.go.jp/en/trends/fashion.html
“The Scoop: Understanding the Fashion Market in Japan,” WeConnectFashion,
https://www.weconnectfashion.com/articles/the-scoop-understanding-the-fashion-market-in-japan
“Aging Population - Face challenges of a shrinking, aging population -,” The Japan Times, Jan 10, 2019
Hines, Tony; Bruce, Margare: “Fashion marketing: contemporary issues. Amsterdam Boston: Butterworth-Heinemann,” ISBN 9780080468174, OCLC 85017797, 2007
Muran, Lisa. "Profile of H&M: A Pioneer of Fast Fashion," Textile Outlook International: 11-36. Textile Technology Index. EBSCO, July 2007
Schlossberg, Tatiana (2019-09-03). "How Fast Fashion Is Destroying the Planet," The New York Times, ISSN 0362-4331, Retrieved 2019-10-05
Sunday Times Style, 17 September 2006
"Fixing fashion: clothing consumption and sustainability - Environmental Audit Committee," publications.parliament.uk, Retrieved 2019-03-12
Lowson, B., R. King, and A. Hunter, “Quick Response - Managing the Supply Chain to Meet Consumer Demand,” Chichester: Wiley, 1999
Hines, T, "From analogue to digital supply chains: Implications for fashion marketing " In Fashion marketing: Contemporary issues, Eds. T. Hines and M. Bruce. Oxford: Butterworth Heinemann, 26-47, 2001
Hines, T, “Supply chain strategies: Customer driven and customer focused. Oxford: Elsevier, ” 2004
Hines, T “Globalization: Global markets and global supplies, in Hines, T. and M.Bruce. Eds. Fashion Marketing Contemporary Issues 2nd Edn. Oxford, Elsevier, 2007
Cline, Elizabeth L, “Overdressed: The Shockingly High Cost of Cheap Fashion,”Penguin Group, New York, 2012
Taplin, Ian M, "Who is to blame?: A re-examination of fast fashion after the 2013 factory disaster in Bangladesh," Critical Perspectives on International Business, 2014
Hobson, J, "To die for? The health and safety of fast fashion," Occupational Medicine, 63 (5): 317–319, 2013
Published
How to Cite
Issue
Section

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Review of Behavioral Aspect in Organizations and Society is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License