• Dwia Aries Tina Pulubuhu Hasanudin University, Indonesia
  • Sutinah Sutinah Hasanuddin University, Indonesia
  • Seni Wati Hasanudin University, Indonesia
  • Sri Suro Adhawaty Hasanudin University, Indonesia



strategy, women, empowerment, household industry


The study was conducted in 4 districts or cities in the province of South Sulawesi, namely Takalar, Maros, Gowa, and Barru. The locations were deliberately chosen with the consideration that they are the potential development areas for women working in product diversification processed in domestic processing industries. The study had been carried out for six (6) months, from May 2019 to October 2019. The subjects of the study were 50 groups of women in small and medium enterprises (SMEs). The data was analyzed by using the analysis of excellence, analysis of R/C ratio, and SWOT analysis. The results of the study showed that the level of financial feasibility of the women groups in product diversification processed in domestic processing industries needed to be developed. Therefore, strategies that can be applied for women’s empowerment are: increasing work motivation and skills to support the sustainability of the production, improving product quality and quantity to access broad market especially the export market, improving the government programs for women’s empowerment, and conducting mentoring and coaching needed for the women’s groups. The W-O strategies that can be done are strengthening capital for business development, building partnerships and strengthening networks, ensuring that the production equipment assistance programs are equitable and in accordance with the groups’ needs, improving the quality of faculty of political sciences and communication graduates in accordance with the quality assurance standards (ISO) through mentoring and coaching. In addition, the S-T strategies that can be applied are strengthening the SME institutional groups and improving coaching to SME groups. Furthermore, the W-T strategies that can be implemented are conducting market research on the development of product quality and quantity.


Download data is not yet available.


Harwiki, W., Choiron, A., & Hartini, S. (2018). Batik creative industry: Creativity, innovation and competitiveness to encounter global market. Journal of Business and Finance in Emerging Market, 1(2), 189-196.

Mukesh, H. V., & Thomas, B. (2018). Developing and sustaining future entrepreneurial talent: A study of student entrepreneurial potential and achievement motivation. Journal of Business and Finance in Emerging Market, 1(2), 197-204.

Sutinah. 2007. Study of impact and solution of increase in fuel prices on fishing operations in Barru Regency, South Sulawesi, consortium of the South Sulawesi Regional Center maritime partner program. (translated from indonesia: kajian dampak dan solusi kenaikan harga BBM terhadap operasional penangkapan ikan di kabupaten Barru Sulawesi Selatan, konsorsium program Mitra Bahari Regional Center Sulawesi Selatan).

Sutinah. 2010. Analysis of fishermen's income on various fishing devices in South Sulawesi Province. Proceedings of the UGM National Marine And Fisheries Seminar in Yogyakarta. (translated from Indonesia: Analisis pendapatan nelayan pada berbagai alat tangkap di Provinsi Sulawesi Selatan. Prosiding seminar Nasional Kelautan dan Perikanan UGM Yogyakarta).

Sutinah, Mardiana, E. F., Hamzah, 2005. Development of Economic Institutional Models Needed by Fishermen Communities in South Sulawesi Province. LP UNHAS – Balitbangda SUL-SEL. (translated from Indonesia: Pengembangan Model Kelembagaan Ekonomi yang Dibutuhkan Masyarakat Nelayan di Propinsi Sulawesi Selatan. LP UNHAS – Balitbangda SUL-SEL)

Sofer, M. (2013). Revisiting rural places: Pathways to poverty and prosperity in Southeast Asia. Australian Geographer, 44(4), 482-484.

Pulubuhu, T., Aries, D. SeniWati & Alimuddin, A. 2017. Accomplishing the sustainable development goals as method in women confronting terrorism. Avensis and Social Sciences Education and Humanities Research (ASSEHR).



How to Cite

Pulubuhu, D. A. T., Sutinah, S., Wati, S., & Adhawaty, S. S. (2019). STRATEGIES FOR WOMEN’S EMPOWERMENT IN HOUSEHOLD INDUSTRIES IN THE PROVINCE OF SOUTH SULAWESI. Review of Behavioral Aspect in Organizations and Society, 1(2), 167-178.